Advice on writing titles

This advice on How to Title Your Art is written for gallery artists, but I think it’s useful for anyone who writes titles or headlines. The most interesting takeaways for me are: 

• Think of titles like keywords. What kinds of words do you use when talking the work? These types of words are excellent starting points for titles.

• Titles should save time. A title gives them a starting point, a reason to slow down and take a closer look.

• Good titles help people to recognize what may not be immediately obvious. Titles help viewers see what you want them to see.

• Unusual words or word combinations tend to attract more interest and attention than ordinary ones.

— CD